Looking for Paige Digital? There’s been some changes. Read all about it.

Bold art,

baked in savvy strategy.

Book a free 15 min chat

A branding and design studio for conscious businesses.

Photo of candice walking and smiling holding a coffee

Hello, I’m Candice.

I believe that your conscious business — the one that’s making an impact in your community — deserves to be seen. Not just seen, but consistently recognised, admired and raved about.

My branding and design studio combines hand-drawn art, business strategy and untiring passion. The outcome? Bold brand identities for businesses that dare to be themselves.

Mockup of coffee cup with branding by Design Salad

Here’s how you can work with me.

The “dip your toe” in

Get clarity and guidance in a two-hour review of your current branding

The quick and affordable

Create a magnetic brand identity and logo over two intensive days.

The collaborative deep dive

Comprehensive brand strategy and design (for those thinking big).

The everything else

Book my brain for the day and tackle all those fiddly design jobs.

Are you ready for a rebrand?
Candice McGaw Hourigan

Artist, brand strategist, lover of bright pants.

I’m backed by 6 years of experience, a degree in fine arts and a fearless mission: to help conscious businesses who are done playing it safe grow their visibility and impact.

Photo of candice sitting on a couch laughing

“Candice has a brain made entirely of magic. She has the perfect balance of creativity and structure. Imagination and logic. Artistry and reason. She created a beautiful, functional website for my copywriting business and delivered on an (almost impossible) brief.”

Sam, Copy Circle

A taste of my branding and design work.

photo of woman holding up coffee cup with brand by Design Salad
Mockup of hand holding a phone with website and patterned background
Mockup of colourful business cards

On the blog

How to launch your new brand

Your new branding is in! It’s perfect in every way, and you have all the files sitting in their neat little folders. You’ve been dreaming of the moment when your business finally looks the way it feels. When your long-standing clients engage more fully, and your staff...

A moodboard is not a brand strategy

Some people can cook delicious meals seemingly intuitively. Like my husband (yep he’s a keeper!). He can turn what I see as a bare cupboard into a beautiful meal, including dessert! Same goes for brands. There are businesses that can start with a basic logo and...

Goodbye Paige Digital, hello Design Salad

Design Salad is officially here!  It's been 6 years of learning, practising and refining under the name Paige Digital. Now, Design Salad is born of a long vision, rooted in purpose, and ready to celebrate my differences.  I'm already a little nostalgic for the Paige...

Ready to create your secret brand recipe?