Bold art,

baked in savvy strategy.

A branding and graphic design studio for conscious businesses.

Photo of candice walking and smiling holding a coffee

Hello, I’m Candice.

I believe that your conscious business — the one that’s making an impact in your community — deserves to be seen. Not just seen, but consistently recognised, admired and raved about.

I’m a graphic designer from Melbourne who combines hand-drawn art, business strategy and untiring passion. The outcome? Bold brand identities for businesses that dare to be themselves.

Photo of womans hands holding skincare bottle

Here’s how you can work with me.

Black line painting of basil sprig

The “dip your toe” in

Get clarity and guidance in a two-hour review of your current branding

Black line painting of two carrots

The quick and affordable

Create a magnetic brand identity and logo over 1-2 intensive weeks.

Black line painting of wine bottle vase with flower

The collaborative deep dive

Comprehensive brand strategy and design (for those thinking big).

Black line painting of earth

The everything else

Book my brain for the day and tackle all those fiddly design jobs.

Book a free 15 min chat

A taste of my branding and design work.

On the blog

Photo of coffee cup on table with a sausage dog image on it

Why my family uses branding to choose cafes

In our family, when we’re looking for a cafe or restaurant to eat at, logo design makes up about 80% of the decision. But generally it seems unfair to the other businesses. What if there’s amazing food at the other places? Well, this rule gets put to the test a...
Woman's hand sketching illustrations in a notebook

10 lessons I learnt as an artist that help me be a better designer

Unlike other brand designers, I’m a self-taught designer who originally trained as an artist. Every day, I utilise skills from my art background that help my clients connect on a deeper level with their audience to build trust and, ultimately, revenue. One of the most...
Download the full service + pricing menu
Candice McGaw Hourigan

Artist, graphic designer, lover of bright pants.

I’m backed by 6 years of experience, a degree in fine arts and a fearless mission: to help conscious businesses who are done playing it safe grow their visibility and impact.

Photo of candice sitting on a couch laughing

“Candice has a brain made entirely of magic. She has the perfect balance of creativity and structure. Imagination and logic. Artistry and reason. She created a beautiful, functional website for my copywriting business and delivered on an (almost impossible) brief.”

Sam, Copy Circle

Ready to create your secret brand recipe?