Bold art,

baked in savvy strategy.

THE BRAND TASTE TEST: Is your branding costing you sales?

A branding and graphic design studio for conscious businesses.

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Hello, I’m Candice.

I believe that your conscious business — the one that’s making an impact in your community — deserves to be seen. Not just seen, but consistently recognised, admired and raved about.

I’m a graphic designer from Melbourne who combines hand-drawn art, business strategy and untiring passion. The outcome? Bold brand identities for businesses that dare to be themselves.

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Here’s how you can work with me.

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The “dip your toe” in

Get clarity and guidance in a two-hour review of your current branding

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The quick and affordable

Create a magnetic brand identity and logo over 1-2 intensive weeks.

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The collaborative deep dive

Comprehensive brand strategy and design (for those thinking big).

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The everything else

Book my brain for the day and tackle all those fiddly design jobs.

A taste of my branding and design work.

On the blog

How colourful should your branding be?

Branding is a vital component of any business, and it's often said that the colours you choose can make or break your brand's success. But just how colourful should your branding be? Well, it's all about balance! Like a well-plated dish, your brand's colours should be...

5 burnout recovery strategies for business owners

Dealing with burnout? You’re not alone. Here’s 5 burnout recovery strategies that helped me love Monday mornings again. 6 months after launching my business in 2016, I completely burnt out. The only work that looked good was working in an admin job with zero...
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Candice McGaw Hourigan

Artist, graphic designer, lover of bright pants.

I’m backed by 6 years of experience, a degree in fine arts and a fearless mission: to help conscious businesses who are done playing it safe grow their visibility and impact.

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“Candice has a brain made entirely of magic. She has the perfect balance of creativity and structure. Imagination and logic. Artistry and reason. She created a beautiful, functional website for my copywriting business and delivered on an (almost impossible) brief.”

Sam, Copy Circle

Ready to create your secret brand recipe?