Bold art,

baked in savvy strategy.

THE BRAND TASTE TEST: Is your branding costing you sales?

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A branding and graphic design studio for conscious businesses.

Photo of candice walking and smiling holding a coffee

Hello, I’m Candice.

I believe that your conscious business — the one that’s making an impact in your community — deserves to be seen. Not just seen, but consistently recognised, admired and raved about.

I’m a graphic designer from Melbourne who combines hand-drawn art, business strategy and untiring passion. The outcome? Bold brand identities for businesses that dare to be themselves.

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Here’s how you can work with me.

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The “dip your toe” in

Get clarity and guidance in a two-hour review of your current branding

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The quick and affordable

Create a magnetic brand identity and logo over two intensive days.

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The collaborative deep dive

Comprehensive brand strategy and design (for those thinking big).

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The everything else

Book my brain for the day and tackle all those fiddly design jobs.

Book a free 15 min chat
Candice McGaw Hourigan

Artist, graphic designer, lover of bright pants.

I’m backed by 6 years of experience, a degree in fine arts and a fearless mission: to help conscious businesses who are done playing it safe grow their visibility and impact.

Photo of candice sitting on a couch laughing

“Candice has a brain made entirely of magic. She has the perfect balance of creativity and structure. Imagination and logic. Artistry and reason. She created a beautiful, functional website for my copywriting business and delivered on an (almost impossible) brief.”

Sam, Copy Circle

A taste of my branding and design work.

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photo of woman holding up coffee cup with brand by Design Salad
Mockup of hand holding a phone with website and patterned background
Long cosmetics box with pink packaging design on burnt orange background
THE BRAND TASTE TEST: Is your branding costing you sales?

On the blog

Why small businesses should embrace creative risk

It’s 2017. I’ve just spent many hours designing logo concepts for a new client. It’s a tricky one because they struggled to articulate what they thought their branding should look like. At last there’s one idea that feels right, according to what I understood their...

How to launch your new brand

Your new branding is in! It’s perfect in every way, and you have all the files sitting in their neat little folders. You’ve been dreaming of the moment when your business finally looks the way it feels. When your long-standing clients engage more fully, and your staff...

A moodboard is not a brand strategy

Some people can cook delicious meals seemingly intuitively. Like my husband (yep he’s a keeper!). He can turn what I see as a bare cupboard into a beautiful meal, including dessert! Same goes for brands. There are businesses that can start with a basic logo and...

Ready to create your secret brand recipe?