About Design Salad.

Bridging the gap between art and brand strategy to help conscious businesses grow their visibility and impact.

Candice McGaw.

Founder + head creative.

Spotted: reading books, swimming in salty water, daydreaming of Italy, wearing absurdly bright pants, tending to my tomatoes, drinking a short black, painting pictures of food when hungry or inspired (sometimes both).

Gif of photos of candice holding mandarins wearing a colourful dress and smiling

How I got here.

2014: Graduated Bachelor of Fine Art and fell in love with the use of colours, shapes and lines and their innate ability to make us feel.

2016: Launched Paige Digital, a self-taught branding and web design studio for small, female-led businesses. During this time, I helped over 60 businesses create a visual identity that’s both functional and beautiful.

2022: Rebranded to Design Salad, shifting my focus to branding and strategy for conscious businesses that dare to be themselves. The launch of Design Salad also signified the unleashing of my creativity and artistic expression; no longer interested in playing it safe. 

TODAY: I work with female-led, climate-conscious businesses – both growing and established – to help them to build a magnetic brand identity that’s true to them. A space where art and business meet.

Photo of Candice drawing in sketchbook
Black line painting of a bowl of salad

I don’t have time for green salads here.

They’re predictable, far-too-common and rarely raved about at the end of the night.

I’m about the perfect summer salad: A zesty tang.

Some crunchy surprises.

An array of textures.

This is branding and strategy that’ll have your audience begging for the recipe.

What I stand for.

Creativity

I believe every problem can be seen through a multitude of lenses. So, I look through these different lenses to find surprising, clever solutions — always informed by data and analytics.

Collaboration

It’s true what they say, two brains are better than one. My best work comes from listening, understanding, sharing, involving, brainstorming, and communicating.

Authenticity

I’m filter-free and transparent. From experience, this leaves room for honest conversations, deeper connections, and realistic expectations.

Compassion

If you know the design process from back to front, that’s great. If it’s your first time working with a brand designer, that’s also great. I’ll always meet you where you’re at.

Creativity

I believe every problem can be seen through a multitude of lenses. So, I look through these different lenses to find surprising, clever solutions — always informed by data and analytics.

Collaboration

It’s true what they say, two brains are better than one. My best work comes from listening, understanding, sharing, involving, brainstorming, and communicating.

Authenticity

I’m filter-free and transparent. From experience, this leaves room for honest conversations, deeper connections, and realistic expectations.

Compassion

If you know the design process from back to front, that’s great. If it’s your first time working with a brand designer, that’s also great. I’ll always meet you where you’re at.

So, is it time to cook up a storm?