About Design Salad.
Bridging the gap between art and brand strategy to help businesses grow their visibility and impact.
Candice McGaw Hourigan founded Design Salad in 2016 to bring fresh and creative ideas to businesses ready to grow.
The studio includes creative director and designer Candice as well as graphic designer Melissa.
We also bring on other creatives when the project requires more resources.
The Design Salad mission is to partner with businesses and organisations to visually communicate to your customers in a way that is fulfilling for you and connects with your clientele.
When the ingredients all work together, the result is increased growth, brand loyalty, conversions and business opportunities.
A few of the awesome businesses + creatives we’ve worked with
What we stand for.
Creativity
Original ideas that tickle the fancy of your ideal customers — always informed by data and analytics — rather than copying, or being overly inspired by, Pinterest.
Collaboration
The best work comes from listening, understanding, sharing, involving, brainstorming, and communicating with you, your staff and advisors. Before any ideas are put forward, we need to understand your business as much as possible.
Authenticity
Bringing out what makes your business unique so you can connect authentically with your audience, to grow your impact and bottom line.
Our work is designed by real humans. We occasionally use AI to assist in brainstorming, however all logos, graphics and illustrations have a human mind and hand behind them.
Meaningful change
I’m not here to make pretty things for no reason. I want to utilise beauty and strategy to inspire positive actions. To make the world that bit better for people in need, for the planet and for you.
Creativity
Original ideas that tickle the fancy of your ideal customers — always informed by data and analytics — rather than copying, or being overly inspired by, Pinterest.
Collaboration
The best work comes from listening, understanding, sharing, involving, brainstorming, and communicating with you, your staff and advisors. Before any ideas are put forward, we need to understand your business as much as possible.
Authenticity
Bringing out what makes your business unique so you can connect authentically with your audience, to grow your impact and bottom line.
Our work is designed by real humans. We occasionally use AI to assist in brainstorming, however all logos, graphics and illustrations have a human mind and hand behind them.
Meaningful change
I’m not here to make pretty things for no reason. I want to utilise beauty and strategy to inspire positive actions. To make the world that bit better for people in need, for the planet and for you.
Ready to cook up a storm?
Keynotes and workshops about branding and creativity.
Signature topics:
- Bring your brand into the physical world workshops
- Branding to celebrate your unique-ness
- Brand strategy for competitive markets
- Creative ways to add more personality to your branding
