About Design Salad.

Bridging the gap between art and brand strategy to help creatives, foodies and service businesses grow their visibility and impact.

Candice McGaw Hourigan founded Design Salad (as Paige Digital) in 2016 to bring fresh and creative ideas to small businesses, without the agency fees. 

I am proud to have worked with some amazing clients who share my values and know the importance of good design. 

With a background in Fine Art Painting, I’ve used my unique combination of drawing, art history, design and strategic skills to help over 100+ businesses get results such as doubling revenue in a year, booking out months in advance for the first time, increase max value enquiries from $100k to $300k+, and finally charge decent pricing for expert music services.

I hope to be your guide on your journey of finding the best ways to visually communicate to your customers that is fulfilling for you as well as your clients or customers.

A few of the awesome businesses + creatives I’ve worked with

Mini Hippo blinking logo gif
Mini Hippo blinking logo gif
Black line painting of a bowl of salad

I don’t have time for green salads here.

They’re predictable, far-too-common and rarely raved about at the end of the night.

I’m about the perfect summer salad: A zesty tang.

Some crunchy surprises.

An array of textures.

This is branding and web design that’ll have your audience begging for the recipe.

What I stand for.

Creativity

I believe every problem can be seen through a multitude of lenses. So, I look through these different lenses to find surprising, clever solutions — always informed by data and analytics.

Collaboration

It’s true what they say, two brains are better than one. My best work comes from listening, understanding, sharing, involving, brainstorming, and communicating.

Authenticity

I’m filter-free and transparent. From experience, this leaves room for honest conversations, deeper connections, and realistic expectations.

Environment

I care about doing my part to slow (or stop) climate change. This includes helping ethical businesses grow and spread positive change and donate regularly to Indigenous youth climate charity Seed Mob.

Creativity

I believe every problem can be seen through a multitude of lenses. So, I look through these different lenses to find surprising, clever solutions — always informed by data and analytics.

Collaboration

It’s true what they say, two brains are better than one. My best work comes from listening, understanding, sharing, involving, brainstorming, and communicating.

Authenticity

I’m filter-free and transparent. From experience, this leaves room for honest conversations, deeper connections, and realistic expectations.

Environment

I care about doing my part to slow (or stop) climate change. This includes helping ethical businesses grow and spread positive change and donate regularly to Indigenous youth climate charity Seed Mob.

So, is it time to cook up a storm?