Can you rebrand with the same logo?

Can you rebrand with the same logo?

Can you rebrand with the same logo? November 16 2022 Rebranding can be a big process, especially for an established business with a physical presence (or 2, 5 or 20!). So, when rebranding, it’s important to make sure each decision is made with solid data and strategy...
Why small businesses should embrace creative risk

Why small businesses should embrace creative risk

Why small businesses should embrace creative risk September 14 2022 It’s 2017. I’ve just spent many hours designing logo concepts for a new client. It’s a tricky one because they struggled to articulate what they thought their branding should look like. At last...
How to launch your new brand

How to launch your new brand

How to launch your new brand July 27 2022 Your new branding is in! It’s perfect in every way, and you have all the files sitting in their neat little folders. You’ve been dreaming of the moment when your business finally looks the way it feels. When your long-standing...
A moodboard is not a brand strategy

A moodboard is not a brand strategy

A moodboard is not a brand strategy June 14 2022 Some people can cook delicious meals seemingly intuitively. Like my husband (yep he’s a keeper!). He can turn what I see as a bare cupboard into a beautiful meal, including dessert! Same goes for brands. There are...
Goodbye Paige Digital, hello Design Salad

Goodbye Paige Digital, hello Design Salad

Goodbye Paige Digital, hello Design Salad May 12 2022 Design Salad is officially here!  It’s been 6 years of learning, practising and refining under the name Paige Digital. Now, Design Salad is born of a long vision, rooted in purpose, and ready to celebrate my...