Journal: a place for ideas and studio news
That time I almost got fired for telling patients the truth
Have you ever been to a Chiropractor and left with 3 appts booked ahead before you know if it actually helped you? I once worked at a place like that. I've been thinking about all the promises and pressure we see from service businesses online. 15 years ago, I was a...
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Is your logo art or design?
If you’ve been tempted to get branding that you love, read on. As an artist and a designer, I have a lot of clients work with me for my art background. While art informs design concepts, there is a huge difference between art and design. Both have various forms, both...
Artist in residence at Bookleaf Copy
Adele invited Candice to be the Artist in Residence on her blog, talking all things brand, human made design and advice for new business owners. “ I believe the more varied the inspiration, the more authentic the branding can be. Because brand design is ultimately...
A moodboard is not a brand strategy
Yes, a moodboard is fun to make and is essential in branding. But if you pride yourself on being able to figure everything out, you may be wasting months or years in lost business growth. There's a partcularly effective way to put a branding moodboard together. But...
19 years old. A pile of boat parts. How that moment shaped today.
Sometimes, the biggest breakthroughs come from tapping into the daring spirit of your younger self. Whether setting off on a life changing trip or navigating a shifting business landscape, these lessons in courage and grit might be just what your brand needs. I landed...
Do you *really* have a branding problem?
Or are you procrasti-branding to avoid doing other essential tasks that will drive better results? I've been talking to business owners about what they hope to get out of their year, from branding and the problems they need to solve. Last week I had a discovery call...
10 lessons I learnt as an artist that help me be a better designer
Unlike other brand designers, I’m a self-taught designer who originally trained as an artist. Every day, I utilise skills from my art background that help my clients connect on a deeper level with their audience to build trust and, ultimately, revenue. One of the most...
How colourful should your branding be?
Branding is a vital component of any business, and it's often said that the colours you choose can make or break your brand's success. But just how colourful should your branding be? Well, it's all about balance! Like a well-plated dish, your brand's colours should be...
Branding and marketing in a downturn
There’s no ignoring the fact that people and businesses are starting to struggle with the increase in interest rates. Is it bringing back C*vid small business heeby-jeebies? In this economic climate many small businesses pull back on everything; you go into...
How brand design can help you achieve your business goals
Brand design can MAKE (or break) your marketing. Here’s 4 ways that it can help you smash your business goals this year. So you’ve reflected on 2022, rested and recharged over the festive season and you’ve set your goals for the year ahead. Perhaps something didn't...
Can you rebrand with the same logo?
Rebranding can be a big process, especially for an established business with a physical presence (or 2, 5 or 20!). So, when rebranding, it’s important to make sure each decision is made with solid data and strategy behind it. When you realise it’s time for a rebrand,...
Why small businesses should embrace creative risk
It’s 2017. I’ve just spent many hours designing logo concepts for a new client. It’s a tricky one because they struggled to articulate what they thought their branding should look like. At last there’s one idea that feels right, according to what I understood their...
How to launch your new brand
Your new branding is in! It’s perfect in every way, and you have all the files sitting in their neat little folders. You’ve been dreaming of the moment when your business finally looks the way it feels. When your long-standing clients engage more fully, and your staff...