Blog, resources, thoughts
Why small businesses should embrace creative risk
It’s 2017. I’ve just spent many hours designing logo concepts for a new client. It’s a tricky one because they struggled to articulate what they thought their branding should look like. At last there’s one idea that feels right, according to what I understood their...
How to launch your new brand
Your new branding is in! It’s perfect in every way, and you have all the files sitting in their neat little folders. You’ve been dreaming of the moment when your business finally looks the way it feels. When your long-standing clients engage more fully, and your staff...
A moodboard is not a brand strategy
Some people can cook delicious meals seemingly intuitively. Like my husband (yep he’s a keeper!). He can turn what I see as a bare cupboard into a beautiful meal, including dessert! Same goes for brands. There are businesses that can start with a basic logo and...
Goodbye Paige Digital, hello Design Salad
Design Salad is officially here! It's been 6 years of learning, practising and refining under the name Paige Digital. Now, Design Salad is born of a long vision, rooted in purpose, and ready to celebrate my differences. I'm already a little nostalgic for the Paige...
Rebrand Part 3: What is brand personality?
For a solo business owner, developing a defined brand personality can be easy to skip. Because it’s the same as your personality, right? Not necessarily. In my personal life, I make fun of myself and can be self-deprecating. I’m often messy, and my introvertedness to...
Rebrand – part 2: Why I thrived in a failing sports team
I’ve always been more about collaboration and community over competition. Ever since primary school when everyone got into the sports team because the school was so small. And when we got a reputation for coming last in every game, I was proud of (and relieved by) the...
Behind the rebrand – Part 1
You may or may not have heard, but Paige Digital is rebranding! And changing names! Yep, it's a huge decision to make, but I knew it was now or never. Between people calling me Paige (embarassing for them, not a feeling I want to be associated with my business) and...
What is included in a brand strategy?
The term brand strategy is thrown around a lot these days. Many designers mention they do “brand strategy”. But if the final document doesn’t give you a warm feeling of relief, knowing how you will go about moving your small business up and up, then the brand strategy...
5 years: the journey so far
Paige Digital rebranded to Design Salad early 2022. What a milestone. It’s been a rollercoaster ride, as with most businesses. But I’m very proud of where it’s at now. I haven’t talked much about the early days, and why I relaunched Paige Digital one year ago. So...
How great branding makes running a small business easier
The idea of branding as opposed to a logo can seem like a 'nice-to-have' for small businesses. I'm all for DIY where possible-I even cut my own hair till recently. But some things deliver way beyond expectations. Like quality linen sheets. A decent outlay, then years...