Brand Strategy Day.
Small business brand strategy in one day.
How many hours would you save if you had a document that told you exactly what to spend your time on.
Which marketing channels to use? How many times to email each customer? A brand strategy takes out the guesswork of running your business.
A moodboard is not a brand strategy.
Even though they are fun! A strategy is a written action plan document for how to achieve something. And a well researched Brand Strategy gives you all you need to reach your business goals.
By the end of one day, you’ll…
- Know where to spend your time and money
- Have a clear direction for the next 6-12 months
- Understand how to engage and nurture your audience in the way they need
- Be ready to grow your visibility and impact
A moodboard is not a brand strategy.
Even though they are fun! A strategy is a written action plan document for how to achieve something. And a well researched Brand Strategy gives you all you need to reach your business goals.
By the end of one day, you’ll…
- Know where to spend your time and money
- Have a clear direction for the next 6-12 months
- Understand how to engage and nurture your audience in the way they need
- Be ready to grow your visibility and impact
Who is the Brand Strategy Day for?
- Small business owners who don’t know what to spend precious time on
- Start-ups who want to build their business from solid foundations
- Those who are ready to clarify what makes them different and how they can best serve their audience
- Women-led and climate conscious businesses, who are ready to make an impact
- Founders that understand a solid brand is about building a reputable customer experience
- The bold, quirky and passionate businesses who are searching for an (equally passionate) creative strategist to think outside the box
“Candice is incredible. I recently had a two hour business strategy session with Candice and wow! I instantly felt at ease with her and I learned so much in such a short amount if time.
I have had little experience with business strategy and as I my business grows I needed guidance in how to move forward.
After the session I felt so inspired and had a clear vision and strategies to put in place to take my business to the next level. Amazing!! Thanks so much Candice.”
Cortnie Kemp
Here’s how it works
Book your day
Use the button to book your preferred date and pay the 50% deposit. Within 24 hours, the availability will be confirmed.
Preparation
Before the day, you’ll fill in a quick questionnaire about your business share your goals and background. This is a good foundation to begin the strategy.
Brand Strategy Day
We’ll have a 2 hour strategy session to clarify all areas of the business foundations like mission, purpose, values, audience, customer journey. From here I research competition, customers and compile everything in an organised and clear document.
Served up
Within 24 hours you’ll receive your Brand Strategy digital document that outlines everything you need for the next 6-12 months!
Follow up support
One week after the Brand Strategy Day, we’ll have a follow up call to answer any questions.
Option to add: A Brand Identity Day within 6 months of the strategy day
Your investment
One 6-hour day, 9:30am – 3:30pm
Strategy & research
- 2 hour Zoom strategy call to dive deep into your business, who your customers are and what they need from you
- Competitor research so I can understand exactly where you sit in relation to your industry
- Collaboration research to identify which businesses will be a great collaboration opportunity
- 20+ page Brand Strategy digital document to use for the next 6-12 months
- Brand Foundation Workbook for you to complete the day before we meet
- Client portal access so you can easily access our meetings, assets and more
- All files delivered within 24 hours
$2000 + GST over two payments
Option to add: Brand Identity Day $1000 + GST within 6 months of the strategy day. Or if you know need branding design, save $250 and book the Bite-Sized Branding package.
There’s no such thing as a silly FAQ
I’m a new business, is this a good fit for me?
It depends. Brand strategy work is most helpful if you’ve had at least a handful of sales to reference and learn from. If you haven’t had any sales, you need to focus on that first.
How come you can get brand strategy done in one day, which would otherwise take weeks?
Great question, because I never want the tight timeframe to reflect the quality. When I work on longer projects (like my custom brand strategy and design services) I dive deeper into their strategy and give clients more time to provide feedback and revisions – sometimes it takes weeks. By booking my Brand Strategy Day we’re condensing the process. It’s perfect for those who need a starting point for their strategy, think quickly and enjoy exclusive 1:1 contact.
I need new branding as well...
Two options: Book the Strategy Day, we can discuss your branding and then you can add a branding day within 6 months. Or if you know you need brand design, save $250 and book the Bite-Sized Branding package.
What if you don’t get the work done in one day?
This package is defined around my time, so this is a fair concern. Thankfully, 6 years of experience has taught me to work well under pressure and deliver delicious results. But if you need more revisions, we can either alter the deliverables to suit the time left or add on half a Design Saviour Day.
Can I make changes after our day together?
I won’t deliver your work and ghost you (phew). One week after our Brand Strategy Day, you’ll have the option for a follow up call to ask any questions or voice your concerns.
I’m an established business looking for an in-depth and intensive brand strategy process. Is this a good fit for me?
If you’re an established, growing or large business, you might be looking for something a little bit more… Something that goes deeper into your brand strategy. In that case, my Brand Identity & Design package is perfect for you.
