A moodboard is not a brand strategy

Yes, a moodboard is fun to make and is essential in branding.

But if you pride yourself on being able to figure everything out, you may be wasting months or years in lost business growth.

There’s a partcularly effective way to put a branding moodboard together. But when combined with a comprehensive brand strategy, the results can be so good they’re obnoxious.

There are businesses that can start with a Canva or AI logo and colours, and figure the rest out along the way to a successful business. You’ll learn the lessons the hard way, but there will be satisfaction in having done it all on your own.

I’m not sure about you, but I’m not here to wait around.

My cooking style is starting with a well-researched recipe.

I skip the trial and error of working out how which ingredients are important, which can be switched and find a recipe created by someone who finds all that enjoyable. 

Same goes for brands.

You can 100% trial and error your way to your idea of success.

Or you can work with a brand strategist (hi!) to create a tailored brand strategy (recipe), that works for your particular situation, values, competition and goals, to fast-track your way to life-changing impact.

The whole point of a brand strategy document is that it’s written in a way you understand, to help you and your employees and subcontractors take action and make decisions.

And then, over 6-12 months of sticking to the strategy, you’ll see your business evolve before your eyes into something like what you wrote as your goal on the onboarding questionnaire.

How do I know? I’ve been there.

 I’ve plugged away, Googling around for help making reactive decisions and learning things in a ‘bits and pieces’ way.

Hundreds of hours have been wasted doing this.

Then I learnt brand strategy from experienced strategists and took myself through the process when I rebranded. And wow!

The results clients are getting have skyrocketed: doubling revenue in a year, sales are now easy, enquiries are 90% sold by the time the call happens, our e-commercec clients are doubling their conversion rate. 

Your brand mood board should be a visual version of your researched brand strategy.

It tells you what your audience is going through, what their favourite part of the journey is. It tells you how to combine visuals. What will attract the kind of client you LOVE to serve and who, in turn, will relish your particular flavour of product/service.

And lastly? You can now hand your Brand Strategy to anyone who works on your business so they can easily follow the same direction.