Business branding services for those thinking bigger.
Craft the perception of your business and you’re half way there.
We create branding that sets up the right customer expectation. It creates an authentic brand world for your audience to step into.
Branding is an asset that…
Makes your premium pricing feel worth it.
Positions you as tustworthy, credible and knowledgeable in your industry.
A creative + strategic rebrand is the beginning of your next growth phase.
A great brand is like a secret recipe, it has all the strategy and style guidelines you need to make your audience drool.
We create every part of your branding from logo design, digital and print touchpoints, and marketing assets that get noticed.
You’ll…
- Feel confident in forging ahead with your business dreams
- Have a visual identity that represents the heart and soul of your business
- Be seen by your customers as a trusted and valuable advisor/product
- Be ready to grow your visibility and impact
A creative + strategic rebrand is the beginning of your next growth phase.
A great brand is like a secret recipe, it has all the strategy and style guidelines you need to make your audience drool.
We create every part of your branding from logo design, digital and print touchpoints, and marketing assets that get noticed.
You’ll…
- Feel confident in forging ahead with your business dreams
- Have a visual identity that represents the heart and soul of your business
- Be seen by your customers as a trusted and valuable advisor/product
- Be ready to grow your visibility and impact
Our Triple Layer Brand Framework
This methodology has evolved over 3 years and explains how our branding process ensures a return on your investment.
It boils down to finding that sweet spot at the crossover of 3 key considerations:
1. Your own preferences – You need to like your branding enough that you want to tell people about your business
2. Audience preferences – You need to understand the desires, preferences and dislikes of your primary audience to make sure they will respond in the way you hope.
3. Competitor research – Your branding needs to look different from your competitors in order to be noticed, charge pricing based on your business goals rather than racing to the bottom.
With all this written and visual research and analysis in place, we’ve created the outer boundary, within which creativity can run wild with the brand design!
Kind words
“I love it! It’s so good to be working with someone who focuses on getting it right rather than being right!”
“My business now feels like a fully-formed brand thanks to the beautiful visual design Candice has dreamt up for me!
I also have increased clarity about where I stand in the market thanks to an amazing brand strategy document that Candice created – and based her designs in.”
“I highly recommend Candice. She was great to work with, understood our ideas quickly for allied health concepts, very professional and responsive. We have been very pleased with our experience.“
“I highly recommend Design Salad for visual branding. Candice was a dream to work with, and I was thrilled with the visual brand she developed for my new PR agency. She took the time to dive deep into my business vision and goals, and her understanding was reflected in the final product.“
Clients have been featured on
Branding packages
Full Rebrand + Rollout
4+ weeks | POA
Includes:
- 2-3 hour brand strategy workshop
- 2 x brand concepts
- 1 x logo suite with 5 versions
- Brand colour palette
- Brand icons
- Brand pattern or graphic
- Type system
- Brand positioning
- Audience research
- Competitor research
- Style guide
- Brand Book 40+ pages
- Social media templates
- Business card
- Email signature
- Email newsletter design
- Marketing support
- On brand website
Rebrand with Brand Strategy
3 weeks | From $6495
Includes:
- 120 min brand strategy session
- 2 x creative direction mood board options
- 2 x brand concepts
- 1 x logo suite with 5 logo versions
- Brand colour palette
- Brand icons
- Brand pattern or graphic
- Type system
- Brand positioning
- Audience research
- Competitor research
- Style guide
- Ultimate Brand Book with your clearly defined brand strategy, positioning and style guide
Not included:
– Social media templates
– Business card
– Email signature
– Email newsletter design
– On-brand website
– Marketing support
Prices are excl. GST
Express Brand
2 days | $1655
Includes:
- 30 min creative direction chat where you can bring your references
- 2 x logo concepts
- 1 x logo suite with 3 logo versions
- Brand colours
- Type suggestions
- 1 page brand board
Not inclued:
– Brand strategy
– Audience research
– Brand positioning research and guidance
– Brand pattern or graphic
– Type system
– Brand positioning
– Brand Book 20+ pages
– Social media templates
– Business card
– Email signature
– Email newsletter design
– Marketing support
– On brand website
Prices are excl. GST
Book a complimentary 30 min brand exploration session
Brand rollout
We can help implement and rollout your new brand. Custom rollout quotes are tailored to what your business will actually use:
- Social templates
- Packaging design
- Customer experience design
- Email signature
- Update stationary
- Ad creative
- On-brand website that converts
- Signage
- Monthly marketing support
- Monthly retainer brand rollout option
If you need a custom solution, we can help with that too.
Not sure if you need a rebrand? Get a Brand Review to find out for sure
All questions welcome
Accessibility - Will *everyone* be able to see my new branding?
Absolutely. I test all brand colour palettes against accessibility contrast requirements and make adjustments accordingly. In an on-brand way of course.
I’m an established business looking for an in-depth and intensive rebrand process. Is this a good fit for me?
You’re in the right place. We’ll go deep in the brand strategy session, can get staff and customers involved to ensure the final result hits the spot. Let’s chat about exactly what you need and whether Design Salad is right for you.
What is the payment schedule?
The deposit is 34% or 50%, then the remainder is broken into 2-5 equal payments depending on the project. We can also create a payment plan that suits you.
It sounds time consuming, do I need to plan time off?
While this is a comprehensive process on the design side, the initial brand strategy session is the longest time investment for you. In addition, there are multiple opportunities to give feedback at times that suit you.
A rebrand shouldn’t be taken lightly, so I do advise dedicating energy to the process to get the most out of it. I’m always happy to discuss your time/energy constraints and how to make rebranding seamless for you.
