My competition (not community!) research process

My competition (not community!) research process

My competition (not community!) research process April 06 2023 Branding is only as effective as the research behind it. And this is one of the key difference between my branding packages. The more time spent on competition research and strategy, the better the results...
5 burnout recovery strategies for business owners

5 burnout recovery strategies for business owners

5 burnout recovery strategies for business owners March 23 2023 Dealing with burnout? You’re not alone. Here’s 5 burnout recovery strategies that helped me love Monday mornings again. 6 months after launching my business in 2016, I completely burnt out. The only work...
Branding and marketing in a downturn

Branding and marketing in a downturn

Branding and marketing in a downturn March 15 2023 There’s no ignoring the fact that people and businesses are starting to struggle with the increase in interest rates. Is it bringing back C*vid small business heeby-jeebies? In this economic climate many small...
Can you rebrand with the same logo?

Can you rebrand with the same logo?

Can you rebrand with the same logo? November 16 2022 Rebranding can be a big process, especially for an established business with a physical presence (or 2, 5 or 20!). So, when rebranding, it’s important to make sure each decision is made with solid data and strategy...