How to launch your new brand

How to launch your new brand

How to launch your new brand July 27 2022 Your new branding is in! It’s perfect in every way, and you have all the files sitting in their neat little folders. You’ve been dreaming of the moment when your business finally looks the way it feels. When your long-standing...
A moodboard is not a brand strategy

A moodboard is not a brand strategy

A moodboard is not a brand strategy June 14 2022 Some people can cook delicious meals seemingly intuitively. Like my husband (yep he’s a keeper!). He can turn what I see as a bare cupboard into a beautiful meal, including dessert! Same goes for brands. There are...
Rebrand Part 3: What is brand personality?

Rebrand Part 3: What is brand personality?

Rebrand Part 3: What is brand personality? February 28 2022 For a solo business owner, developing a defined brand personality can be easy to skip. Because it’s the same as your personality, right? Not necessarily. In my personal life, I make fun of myself and can be...
What is included in a brand strategy?

What is included in a brand strategy?

What is included in a brand strategy? January 30 2022 The term brand strategy is thrown around a lot these days. Many designers mention they do “brand strategy”. But if the final document doesn’t give you a warm feeling of relief, knowing how you will go about moving...