by admin | Apr 6, 2023 | Brand strategy
My competition (not community!) research process April 06 2023 Branding is only as effective as the research behind it. And this is one of the key difference between my branding packages. The more time spent on competition research and strategy, the better the results...
by admin | Mar 23, 2023 | Brand strategy
5 burnout recovery strategies for business owners March 23 2023 Dealing with burnout? You’re not alone. Here’s 5 burnout recovery strategies that helped me love Monday mornings again. 6 months after launching my business in 2016, I completely burnt out. The only work...
by admin | Mar 15, 2023 | Brand strategy
Branding and marketing in a downturn March 15 2023 There’s no ignoring the fact that people and businesses are starting to struggle with the increase in interest rates. Is it bringing back C*vid small business heeby-jeebies? In this economic climate many small...
by admin | Feb 22, 2023 | Brand strategy, Branding
The sustainable construction industry needs a branding shake-up February 22 2023 I’m on a mission to make the sustainable and ethical consumer choice, the fun and desirable one too. Why do we choose Who Gives A Crap toilet paper, even though it’s more expensive? Hint:...
by admin | Feb 1, 2023 | Brand strategy
How brand design can help you achieve your 2023 business goals February 01 2023 Brand design can MAKE (or break) your marketing. Here’s 4 ways that it can help you smash your business goals this year. So you’ve reflected on 2022, rested and recharged over the festive...
by admin | Nov 16, 2022 | Brand strategy
Can you rebrand with the same logo? November 16 2022 Rebranding can be a big process, especially for an established business with a physical presence (or 2, 5 or 20!). So, when rebranding, it’s important to make sure each decision is made with solid data and strategy...
