by admin | Nov 16, 2022 | Brand strategy
Can you rebrand with the same logo? November 16 2022 Rebranding can be a big process, especially for an established business with a physical presence (or 2, 5 or 20!). So, when rebranding, it’s important to make sure each decision is made with solid data and strategy...
by admin | Jul 27, 2022 | Brand strategy
How to launch your new brand July 27 2022 Your new branding is in! It’s perfect in every way, and you have all the files sitting in their neat little folders. You’ve been dreaming of the moment when your business finally looks the way it feels. When your long-standing...
by admin | Jun 14, 2022 | Brand strategy
A moodboard is not a brand strategy June 14 2022 Some people can cook delicious meals seemingly intuitively. Like my husband (yep he’s a keeper!). He can turn what I see as a bare cupboard into a beautiful meal, including dessert! Same goes for brands. There are...
by admin | Feb 28, 2022 | Brand strategy
Rebrand Part 3: What is brand personality? February 28 2022 For a solo business owner, developing a defined brand personality can be easy to skip. Because it’s the same as your personality, right? Not necessarily. In my personal life, I make fun of myself and can be...
by admin | Feb 14, 2022 | Brand strategy
Rebrand - part 2: Why I thrived in a failing sports team February 14 2022 I’ve always been more about collaboration and community over competition. Ever since primary school when everyone got into the sports team because the school was so small. And when we got a...
by admin | Jan 30, 2022 | Brand strategy
What is included in a brand strategy? January 30 2022 The term brand strategy is thrown around a lot these days. Many designers mention they do “brand strategy”. But if the final document doesn’t give you a warm feeling of relief, knowing how you will go about moving...
