by admin | May 31, 2026 | Brand strategy, Business
Why good businesses stay stuck at the wrong price point May 31, 2026 Good businesses stay stuck at the wrong price point because their brand identity hasn’t kept up with their expertise. When your brand identity still reflects year one of your business, it sends...
by admin | Apr 28, 2026 | Brand strategy, Business
That time I almost got fired for telling the truth April 28, 2026 Have you ever been to a Chiropractor and left with 3 appts booked ahead before you know if it actually helped you? I once worked at a place like that. I’ve been thinking about all the promises and...
by admin | Mar 12, 2026 | Brand strategy, Branding
Is your logo art or design? March 12, 2026 If you’ve been tempted to get branding that you love, read on. As an artist and a designer, I have a lot of clients work with me for my art background. While art informs design concepts, there is a huge difference between art...
by admin | Feb 23, 2026 | Brand strategy, Branding
Artist in residence at Bookleaf Copy November 3, 2025 Adele invited Candice to be the Artist in Residence on her blog, talking all things brand, human made design and advice for new business owners. “ I believe the more varied the inspiration, the more authentic the...
by admin | Feb 11, 2026 | Brand strategy
A moodboard is not a brand strategy Edited February 2026. June 14 2022. Yes, a moodboard is fun to make and is essential in branding. But if you pride yourself on being able to figure everything out, you may be wasting months or years in lost business growth....
by admin | Mar 15, 2023 | Brand strategy
Branding and marketing in a downturn March 15 2023 There’s no ignoring the fact that people and businesses are starting to struggle with the increase in interest rates. Is it bringing back C*vid small business heeby-jeebies? In this economic climate many small...
