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Previously Paige Digital

by admin | May 4, 2022

Looking for Paige Digital? We’ve evolved into Design Salad.

Read the rebrand story

Always was, always will be.

I work and live on the traditional lands of the Bunarong people. Design Salad respects Aboriginal and Torres Strait Islander Elders past, present and future. For Design Salad, this includes ensuring we don’t appropriate indigenous visual culture. 

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Graphic designer from Melbourne (well, the Mornington Peninsula)
What I stand for. ⁠ ⁠ 💥 Creativity ⁠ Info What I stand for. ⁠ ⁠ 💥 Creativity ⁠ Informed by data and strategy, I use creative play to come up with unique and tailored designs. ⁠ It begins with pencil on paper and ends with your product or service attracting the *right* kind of customer.⁠ ⁠ 👯‍♀️ Collaboration ⁠ It’s true what they say, two brains are better than one. My best work comes from listening, understanding, sharing, involving, brainstorming, and communicating. ⁠ ⁠ 🍌 Authenticity ⁠ I’m filter-free and transparent. From experience, this leaves room for honest conversations, deeper connections, and realistic expectations. ⁠ ⁠ 💚 Compassion ⁠ You and your customers are at the heart of every business and design decision. I love people and want your branding to be the perfect fit.⁠ ⁠ 🌻 Environment⁠ We are nothing without our Mother earth, so I do what I can to help look after our environment. From an off-grid studio, to donating regularly, composting and removing gas appliances. I believe every bit helps.⁠ The best bit about owning my own business is that I get to make sure each of these values lives in each behaviour and decision ❤️ ⁠ ⁠ 📸 sallygoodallphotography⁠ _⁠ ⁠ ID: photo of Candice smiling and tilting her head, holding a takeaway coffee cup (not the most environmentally friendly!) with both hands. I'm wearing a bright yellow patterned jacket, black and white stripe shirt and the background is white.
Do you ever wonder if your branding is losing you Do you ever wonder if your branding is losing you sales?⁠ ⁠ 🍊 I've created a quiz that is a TASTE TEST of your current branding! ⁠ ⁠ What better thing to do on a Sunday evening when you're beginning to think about tomorrow's to-do list 😉⁠ ⁠ So, HOW can branding be responsible for losing your business sales?⁠ ⁠ 1. It doesn't live up to the quality of your product, so you attract customers who can't afford it⁠ ⁠ 2. It looks too 'high-end minimal' so you attract customers who expect more from your product/service than it's meant to deliver⁠ ⁠ 3. It looks too similar to one of your competitors' branding⁠ ⁠ 4. It looks like branding for a different kind of product/service⁠ ⁠ 5. Your branding doesn't get customers coming back to buy one for their sister, mother, bestie because it doesn't look 'gifty' enough⁠ ⁠ 6. Your customers aren't sharing unboxing experiences (ie free marketing) because it's not surprising and delighting them⁠ ⁠ 🍓 Go to the link in bio to take the Brand Taste Test 🍓⁠ ⁠ Ps. If you want to check out beautiful branding by yours truly, go and visit agoodlittlething in Tootgarook for the best food and smiles!⁠ ⁠ __⁠ ⁠ ID: Photo of smiling woman holding out a takeaway coffee cup with logo design for A Good Little Thing Cafe by Design Salad.
New on the blog - what is creative risk and why yo New on the blog - what is creative risk and why you should embrace in your business⁠ ⁠ After 6.5 half years of designing brands for small businesses, there's a pattern I notice:⁠ ⁠ When my clients embrace the bolder design option (logo, colour palette, web design, pattern, packaging) that has more personality, it signals a change in mindset. ⁠ ⁠ 💥 They are more confident, put themselves out there easily and incidentally, grow their business faster than originally intended.⁠ ⁠ I wrote about this in more detail on the blog, link in bio to check it out.⁠ ⁠ And next time you're making a big decision in your business? ⁠ ⁠ ✨Go with the option that gives you butterflies when you imagine it out in the world! ✨⁠ ⁠ Ps: Bold design isn't always bright and colourful! It's just more *you*, more engaging, whatever that looks like in your industry!⁠ ⁠ __⁠ ⁠ ID: Graphic that has a mint green background, and orange painted line drawings of a book, paintbrush and jar with brush. A narrow cream panel at the bottom reads: BLOG: Why you should embrace creative risk
What do you see?⁠ ⁠ This submark for the Luumi What do you see?⁠ ⁠ This submark for the Luumi sunscreen brand pulls elements from the primary logo, maintains their vertical position and happily creates an abstract face! ⁠ ⁠ Details like this add to making your brand memorable. ⁠ ⁠ Our brains are hard-wired to look for faces, so when there's an opportunity to create a face in a logo, in a way that aligns with brand?⁠ ⁠ Grab it, play around, refine, edit back (a lot!) and voila. ⁠ ⁠ Happy Monday! ⁠ ⁠ __⁠ ⁠ ID: Graphic with pink background, and logo submark that is a red L with red diamond to the right of the top of the L, making an abstract face. At the bottom there's red script that reads "A little bit of sunshine even in the middle of winter".⁠ ⁠
Lazy Sunday beginning my studio mural painting. Lazy Sunday beginning my studio mural painting. What absolute joy to have free reign over a whole wall! There’s not much of a plan, just plenty of memories visiting frescoe museums in Italy. I’m just doing what feels good in the moment knowing I can redo whatever needs it. But the point is to keep the feeling relaxed. So it will be patchy, imperfect with lots of wobbly bits! All part of the charm 🌞 Hope you’re having a good weekend! — #muralpainting #wip #studioinspiration #flowerpainting #sundayvibes #homeoffice #diystudio #designstudio #paintingstudio #painteverywhere #painter #mural #mysliceofheaven #morningtonpeninsulabusiness #womeninbusiness
Logo design for the future of lawn mowing mobot.au Logo design for the future of lawn mowing mobot.au We were going for boldness, confidence and a touch of humour! How long does an impactful logo take to design? For me, it depends on the strength of the brand strategy. And it certainly helped that I’ve worked with this client for over a year on their other business. This project was a Bite Size Brand, created over 2 dedicated days spread across 2 weeks. The week of time in between? It was spent turning ideas around, noticing different things (colours, signage, patterns, shapes) when out and about and slowly the puzzle pieces came together. Now I’m working on web design and print material 🌞 — Get in touch if you need great branding, without the 4-8 week turnaround! — ID: white graphic with soil brown coloured capital text MOBOT, there’s a moustache under the ‘O’.

© 2022 Design Salad. Site by Design Salad. Copy by Copy Circle. Photography by Sally Goodall Photography.