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Previously Paige Digital

by admin | May 4, 2022

Looking for Paige Digital? We’ve evolved into Design Salad.

Read the rebrand story
Studio Capabilities

Branding
Web design
Graphic design (print + digital)
Art direction
Packaging design
Illustration
Surface pattern design
Animation and 3D
Signage

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Always was, always will be.

I work and live on the traditional lands of the Bunarong people. Design Salad respects Aboriginal and Torres Strait Islander Elders past, present and future. For Design Salad, this includes ensuring we don’t appropriate indigenous visual culture. 

Graphic designer from Melbourne (well, the Mornington Peninsula)

Working with people worldwide

You need a brand designer who is *also* a strategi You need a brand designer who is *also* a strategist + artist. Why? Because it’s a potent combination that gets results. This mostly one-woman show has a wealth of experience to draw on to get in your customers shoes + drive re$ults. At Design Salad you get: 10+ years experience helping small businesses grow and evolve 20+ years experience as an artist developing the craft 7+ years applying strategic thinking to design All in one person. Not to mention the many failures (ahem lessons) from launching multiple businesses before Design Salad, drawing + eating in 13 countries, and thousands of bad ideas scrapped. Have you decided now IS the time for you to rebrand? Get in touch for a free 30min chat about your project. DM, email candice@designsalad.studio or visit www.designsalad.studio to enquire.
A moodboard ‘VIBE’ is not a brand strategy. I A moodboard ‘VIBE’ is not a brand strategy. It is, however, an integral part of crafting the visual direction. And parts of the brand strategy will be represented by some of the visuals/colours included. But. And this is a big but. A moodboard based solely on trying to create a vibe with no additional research or analysis is like... Driving somewhere you’ve never been before with just your ‘internal’ sense of direction. You get lost. You end up stopping often to ask help from strangers who don’t quite get the importance of arriving SOON! Save yourself the pain, backward steps and countless time by investing in a brand designer who also gets to know *you* and brand AND does comprehensive research to ensure your brand’s growth. I’m Candice, a bold brand designer obsessed with getting the foundations right, first. DM, email candice@designsalad.studio or visit www.designsalad.studio to enquire.
Don’t book a branding project on Black Friday! Don’t book a branding project on Black Friday! Just because I can make the branding process EASY and fun, you still shouldn’t rush into it. First, ask yourself the following questions: 1. Have I been feeling a mismatch between the way my business looks + feels, and the big goals for the next 2-5 years? 2. Do I hesitate before I show a new person what I do? 3. Have my services or products outgrown or pivoted from the original business direction? 4. Am I reluctant to market my business because all the assets are a mess/confusing/inconsistent/too hard to tackle? If you answered yes to any of these questions? Stop. Sit on it for a day or two and check that it’s definitely not ‘brand boredom’. Then get in touch when you are ready x I’m Candice, a bold brand designer obsessed with getting the foundations right, first. DM, email or visit www.designsalad.studio to enquire
How I make sure you *love* your new brand As I me How I make sure you *love* your new brand As I mentioned in the last post, the Design Salad branding process has been refined over 7+ years. So I know how to make you love it AND get actual ROI results. I keep banging on about it, but the brand strategy is key. It’s where we get on the same page, hear each other’s perspectives and learn about the customer we are trying to engage. There are always 2 revision rounds to give feedback. But honestly? We usually only need 1. If for some reason (after this in-depth work) you don’t like *anything* about the 2 concepts? I’ll redo them for nothing. But 99% of the time, my clients have a clear favourite or love both initial concepts equally. Because I test each concept against the brand strategy *and* your Pinterest board of design love. I’m Candice, a bold brand designer obsessed with getting the foundations right, first. DM, email or visit www.designsalad.studio to enquire
Rebranding doesn’t have to be hard work. How do Rebranding doesn’t have to be hard work. How does your body feel when you first imagine rebranding your whole business? A bit tight? Sinking stomach? Dreading going through it all again? But rebranding can actually be easy, and even fun! My process is tight, so that busy biz-owners can spend just a little time co-creating the brand strategy, then I take the creative reigns in the design phase. (With plenty of opportunities for feedback) This process has been tested and refined over 7+ years. My clients often comment they are ‘surprised at how easy the branding process was, especially the brand strategy part!’ I’m Candice, a bold brand designer obsessed with getting the foundations right, first. DM, email or visit www.designsalad.studio to enquire.
A questionnaire is *not* a brand strategy Too man A questionnaire is *not* a brand strategy Too many designers rely on one questionnaire to design the future brand of a business. But most biz-owners are not strategists or designers. A questionnaire saves time by gathering key info. But nothing compares to an in-depth 2-way discussion *before* making design decisions that impact your future. A brand strategy is a guiding document created collaboratively, with both the knowledge of the biz-owner, and the expertise + research of the branding specialist. Only then is a rebrand a safe bet. I’m Candice, a bold brand designer obsessed with getting the foundations right, first. DM, email or visit www.designsalad.studio

© 2016-2023 Design Salad. Site by Design Salad. Copy by Copy Circle. Photography of Candice by Sally Goodall Photography.