Luumi
Brand and packaging design
A personal project for a sustainable skincare brand that has different sunscreens for different skin types.
I wanted to play with a brand design that didn’t need to ‘look’ sustainable, and has a sense of refinement and joy.
The logo itself is extremely versatile, while all the bold personality comes from the packaging. Therefore it could easily change with new product ranges, audience segments and trends.





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“As a web designer, I don’t hesitate to recommend Candice at Design Salad to my clients. Branding has such a massive impact on the success of a website project and perception of a business’ quality/experience, so choosing the right designer is crucial. Not only does Candice create a one-of-a-kind tailored brand for your biz, she’s all around a genuinely lovely human to work with.
I know that my clients are in safe hands when they choose to work with Design Salad.” – Jessica, Feel Good Creative