Bite-sized branding.
A small business branding package.
Have you ever noticed how the best recipes are often the quickest? The simplest? The easiest?
Introducing my bite-sized branding package — 1-2 weeks of brand strategy, brand identity and logo design. It’s a weeknight dinner timeframe with fine-dining tastebuds.
Small business branding is more than logo design
My bite-sized branding package will first take you through your brand strategy – including your purpose, audience, mission, values, and personality.
Then, we use this to inform your striking visual identity and logo.
You’ll…
- Gain clarity, consistency, and confidence in your branding
- Have a visual identity that represents the heart and soul of your business
- Feel confident in putting your brand out into the world
- Be ready to grow your visibility and impact
Small business branding is more than logo design
My bite-sized branding package will first take you through your brand strategy – including your purpose, audience, mission, values, and personality.
Then, we use this to inform your striking visual identity and logo.
You’ll…
- Gain clarity, consistency, and confidence in your branding
- Have a visual identity that represents the heart and soul of your business
- Feel confident in putting your brand out into the world
- Be ready to grow your visibility and impact
Who is the bite-sized branding package for?
- Start-ups who want to build their business from solid foundations
- Those who have a brand/logo that works but needs a refresh to create a bigger impact
- Women-led and climate conscious businesses, who believe in using art, design and strategy as a force for good
- Businesses who are ready to toss trendy design and take ownership of what makes them, them
- Founders that understand a brand runs deeper than pretty logos and colours, it’s a journey through strategy, intention and psychographics
- The bold, quirky and passionate businesses who are searching for an (equally passionate) designer to take the reins
“Thank you Candice for helping me to bring the vision inside my mind out into the real world. You’ve created branding magic – it’s more beautiful than I even dreamed, and it’s infused with strategy and customer research so I know it will connect with my community. It’s been an absolute dream to work with you and I’m looking forward to seeking your wisdom and design skills on future projects.”
Jasmin, Word Wizardry. Bite-Size branding project.
Here’s how it works
Preparation
We’ll get to know each other on a 30-minute discovery call. If we’re the right fit, I’ll send over a proposal, contract, deposit invoice and Brand Foundation Workbook to prepare for our time together.
Brand Strategy
This is all about creating strong foundations and clarifying the who what and why of your business. We’ll start with a 90-minute strategy call, then research your audience and competitors.
Brand Design
The exciting part – I’ll use your secret sauce to create a delicious brand identity. I’ll create your brand assets, Brand Style Guide and present your logo concept with two rounds of revisions.
Served up
You’ll receive your Brand Style Guide, logo and brand assets in a range of different formats. Just like that? You’ll have a clear and consistent identity to grow your visibility.
Follow up support
One week after the Bite-Sized branding package, we’ll have a follow up call to answer any questions. You’ll also have one hour of design refinements if needed.
”My approach always begins with the lost art of hand drawn sketches. Then, these can be digitised or used as inspiration. I find it’s the best way to create never-seen-before visual identities.”
– Candice McGaw Hourigan, Design Salad
Your investment
1-2 weeks
Strategy & research
- 60 – 90 minute Zoom strategy call to dive deep into your business, who your customers are and what they need from you
- Competitor research so I can understand exactly where you sit in relation to your industry
- Hand drawn sketches to be digitised or used as inspiration
- Brand strategy session notes, summarising our deep dive, discussion, and findings
- Brand Foundation Workbook for you to complete the day before we meet
Brand design
- 2 logo concept presented with a feedback form
- 1 primary logo and 2 alternative logos, for example stacked and horizontal
- Up to 2 rounds of revisions via questionnaire or Zoom
- Logo colours in different formats (for digital and print use)
- Font suggestions to create a consistent online identity
- 3 x brand launch graphics with concept mock-ups, so you can get a glimpse of how it’ll look in the wild.
- Brand Style Guide summarising your logo, colour palette, fonts and image guidelines
- Client portal access so you can easily access our meetings, assets and more
- All files delivered on the second day, ready for you to shine
- 1 x piece of collateral print or digital design of your choice
- Optional extras like business card design, email signature etc can be added at additional cost.
Download the full service + pricing menu
There’s no such thing as a silly FAQ
I’m a new business, is this a good fit for me?
Yes! A lot of brand strategy and identity packages out there will come with a hefty price tag, drawn-out process and be far to in-depth for businesses that are just starting out and finding their feet. By condensing it down to two days, you’ll get everything you need to start your business on the right foot.
How come you can get brand strategy and design done quickly, which would otherwise take weeks?
Great question, because I never want the tight timeframe to reflect the quality. When I work on longer projects (like my custom branding package) I dive deeper into their strategy and give clients more time to provide feedback and revisions – sometimes it takes weeks. By booking my Bite-Sized Branding package we’re condensing the process. It’s perfect for those who need a starting point for their strategy, think quickly and enjoy exclusive 1:1 contact.
Can I make extra changes after the final feedback?
I won’t deliver your work and ghost you (phew). One week after our Bite-Sized Branding package, you’ll have the option for a follow up call to ask any questions or voice your concerns. I also include one hour of refinements if you need it (although most of the time, my clients are ecstatic with what I create first go).
Do you design business cards and other print and digital assets?
Absolutely! You can let me know which print and digital asset designs you need and I’ll add them to your proposal with your branding. If I haven’t worked on your branding, I can do graphic design like this during a Design Saviour Day.
I’m an established business looking for an in-depth and intensive rebrand process. Is this a good fit for me?
If you’re an established, growing or large business, you might be looking for something a little bit more… Something that goes deeper into your brand strategy. In that case, my Brand Identity & Design package is perfect for you.
I also need a new website, can you help?
In short, yes! I can create a website to suit your budget, whether a 4 page catalogue site or full e-commerce store. When needed I work with excellent local (Australian) developers to bring my web designs to life.
