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My competition (not community!) research process

My competition (not community!) research process

Branding is only as effective as the research behind it. And this is one of the key difference between my branding packages. The more time spent on competition research and strategy, the better the results you’ll see in your business. A lot of my clients are proud of...

Why my family uses branding to choose cafes

Why my family uses branding to choose cafes

In our family, when we’re looking for a cafe or restaurant to eat at, logo design makes up about 80% of the decision. But generally it seems unfair to the other businesses. What if there’s amazing food at the other places? Well, this rule gets put to the test a...